Most of my Taco John’s projects arrived with finished artwork from corporate, but occasionally a location needed promotional materials faster than the standard process could accommodate.
For these projects, the challenge was simple: move quickly while still producing professional, on-brand creative.
I prepared the product photography in Photoshop, developed multiple poster concepts, and presented options to the client for quick feedback. Each completed poster took approximately 30 minutes from start to finish.
The speed wasn’t about cutting corners. It came from understanding the objective quickly, knowing which design decisions would have the greatest visual impact, and having the technical skills to move efficiently from raw assets to finished artwork.
These projects are a good example of a skill I value in marketing: knowing when something needs a strategic deep dive, and when the best solution is simply to understand the goal and execute exceptionally well.
