When I created the logo for my pet business, I wanted to build an identity as distinctive as the creatures at the heart of it.
The concept began as a simple doodle and evolved into a clean, geometric icon based on an isopod’s face and antennae. I intentionally kept the form minimal so the mark would remain recognizable across everything from a tiny social media avatar to a large-format banner.
The integrated letters “P” and “D” create a subtle connection to the business name without compromising the simplicity of the mark.
The result is a logo that balances personality with versatility, playful enough to represent a niche passion project, and polished enough to establish credibility as a real business.
More than anything, this project represents how I approach branding: understand what makes something distinctive, find the simplest way to communicate it, and create an identity that can grow with the business.
