Video has become one of the most powerful tools in my marketing kit. Since joining Virnig, I’ve grown from creating straightforward product footage into developing video as a strategic part of how we communicate the brand, demonstrate value, and connect with our audience.
In 2024, I earned my FAA Remote Pilot Certificate and added drone videography to my capabilities, using a DJI Mavic to capture incredible aerial perspectives. I’ve also coordinated shoots using as many as three GoPros alongside my Nikon Z50 and mobile device, adapting equipment to the story rather than relying on a single production setup. Earlier in my role, I worked with a Sony A7 and gimbal, building a foundation in stabilized filming, camera movement, and multi-camera production.
My approach starts before the camera comes out. I think about the purpose of the video, the audience, the story we need to tell, and the action we want the viewer to take. From there, we plan shots and sequences that create the right combination of product demonstration, energy, context, and brand personality.
That might mean building a fast-paced social reel around a single compelling moment or developing a longer walkaround video designed to educate a potential buyer. I consider pacing, music, natural sound, transitions, titles, motion graphics, and continuity as parts of the same storytelling system.
I handle post-production primarily in DaVinci Resolve Studio, where I’ve developed advanced editing, color correction, and Fusion skills through extensive self-directed learning. I’ve used those capabilities for everything from refining lighting and color to creating visual effects and solving production challenges, including removing competitor branding from footage used to demonstrate product performance.
More importantly, video has taught me how to think strategically about visual communication. What information matters, what captures attention, what builds credibility, and what will make someone keep watching?
I’ve played a role in every Virnig video published from mid-2022 onward, and the evolution of that work reflects my own evolution as a marketer. From learning the technical craft to using video intentionally as part of a larger marketing strategy, witness that progression live here on YouTube.
Below are a few of my favorites.
