Full view:
Vision for a New Shelter Campaign Booklet
The goal of this project was to help turn a vision into something donors could see, understand, and believe in.
Tri-County Humane Society was raising support for a new facility that would dramatically expand its ability to serve animals and the community. I designed a custom 7″ × 8″ booklet in Adobe InDesign to communicate that vision in a format that felt both personal and substantial.
Rather than relying on a traditional fundraising brochure, I focused on storytelling through imagery, information, and visual progression. This helped readers understand both the limitations of the existing facility and the possibilities created by a new one.
The booklet gave potential donors a tangible way to understand where their contributions would go and what those contributions could ultimately accomplish.
That vision became reality in the fall of 2020. The new shelter is twice the size of the previous facility, and it’s an incredible example of what happens when a community gets behind an idea.
