For the 30th anniversary of Tri-County Humane Society’s Companion Walk, we stepped away from the traditional “Woofstock” theme and created Bark to the Future. It’s a playful nod to the event’s 1988 beginnings.
The event artwork needed to work within a maximum three-color screen print, so I experimented with several combinations of bright neon colors before settling on the strongest palette.
The selected artwork was adapted for event T-shirts, which were printed on bright orange shirts. Because the poster allowed considerably more color freedom, I expanded the neon palette there to create a more energetic visual system across the event materials.
The project was a fun exercise in taking a theme from concept → visual identity → production constraints → multiple applications without losing the personality that made the idea work.
T-shirt art above.
Bark to the Future Companion Walk poster above.
