Large-format displays need to accomplish two things: attract attention from a distance and make good use of the physical space available.
These retractable entryway banner stands were designed at more than 7 feet tall and nearly 3 feet wide, creating a strong visual presence as visitors approach the space.
The circle stickers on the top left are easily swapped out to update pricing.
They also serve a completely different purpose after business hours, functioning as a security window shade.
It’s a small example of something I enjoy about environmental design: the best solutions don’t necessarily have to serve only one purpose.
