The Process
The old site wasn’t really doing anyone any favors. I took a look at that site, as well as competitors to get an idea of where to take this. I found a disturbing lack of fun and excitement in the print industry, so I determined to liven things up a bit.
I had no oversight and very little direction, so free reign to do what I please. I used bits and pieces of the old website, but rewrote a lot of content and brought new, fun features in. Each page was built with user needs in mind, and an overall intention of fresh and fun.
The original website has since been redesigned, but a lot of the graphics and content remain the same. I wish I could see analytics on the blog posts I wrote! Everything from July 2016 to November 2019 was written by yours truly.
